Looking from the perspective of funding for startups, there’s two common types of funding: Heritage-funded vs Passion-funded.
(1) Heritage-funded Startups – The heritage-funded startups are ones that are created by rich second/third/fourth generation kids (depending on how long the wealth has lasted throughout the generations). These are startups created by people who probably have too much to spend.
(2) Passion-funded Startups – Then, we have the passion-funded startup. Their funding for the startup could be from family too, or personal savings, or VCs, but these group of people are large funded and driven by personal passion. They believe in their idea and believe that this startup will be big in the future.